_This article is by guest contributor Karel Wegert._
Google’s continuous domination in the pay per click arena has, with the exception of the “Yahoo Search Marketing”:http://searchmarketing.yahoo.com/ product (formerly the Overture network), been relatively unchallenged. In April of 2004 however, a new product called IntelliTXT was launched by “Vibrant Media”:http://www.vibrantmedia.com in an attempt gain some market share in the ever-growing pay per click industry.
One Degree Posts
Be sure to check out all five articles in this series:
- Election 2006 and Social Media – The Liberals
- Election 2006 and Social Media – The Green Party
- Election 2006 and Social Media – The NDP
- Election 2006 and Social Media – The Bloc Quebecois
- Election 2006 and Social Media – The Conservatives
The Internet has been held up as the distribution medium of choice for "the little guy". With a little tech savvy and a decent graphics program, an individual could have a voice that has the potential to be equally heard along with the big guys. The NDP is often portrayed as "the little guy" in Canadian politics; how are they taking advantage of social media to promote their message and engage their constituency in an authentic conversation?
1 CommentWhile I would never want to invalidate “Tessa’s critique”:http://www.onedegree.ca/2006/01/12/zipca-falls-short of “Zip.ca”:http://www.zip.ca I did want to rise to their defence and say that _after you *are* a subscriber_ the service is just fantastic.
I’ve been a customer for over a year now and just *love* them. The site _is_ a bit quirky but once you’ve used it a few times you get the hang of it and everything works just as it is supposed to. They’ve been amazing at delivering and collecting information about my DVDs and their shipping status and responsive to customer service requests. And they use e-mail really, well personalized information about my account when sending regular shipping notifications that my whole family have come to depend on.
Still, Tessa’s points are valid.