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Twelve Months of Interactive Marketing

Published December 21, 2005

With 2005 drawing to a close, it’s time for the interactive advertising year in review. If you’re like me, you can’t remember what happened in July let alone way back in January, particularly where interactive marketing trends are concerned (have you noticed that there’s a considerable amount of overlap with these sorts of things?). With that in mind, I thought I’d offer a month by month recap of the units, formats, and channels that made this a watershed year for interactive marketing.
h3. January: Vlogs
Given the popularity of blogs in 2004, we had to expect the trend would continue this year. The newest blogs, however, were a lot richer. Video blogs (blogs that incorporate video clips) made their presence known this year, thanks to vlogs like Peter Jackson’s “Kong is King”:http://www.kongisking.net/index.shtml. They’re sure to continue to flourish, thanks to distribution channels like multimedia search engines.
h3. February: Podcasting
Podcasting ended up being big all year long, but February “saw the introduction of the world’s first podcasting ad network”:http://www.clickz.com/experts/media/media_buy/article.php/3483571. Just think how much our “options have expanded”:http://online.wsj.com/public/article/SB113167835201394489-6RLXo50JXniwqPt59a3cCUJPXsM_20061111.html?mod=blogs) since then.
h3. March: Online Video
After the Superbowl, which brought with it a number of TV ads that subsequently found audiences online (remember “GoDaddy?”:http://www.godaddy.com/gdshop/superbowl05/landing.asp?isc=wscfwst304&se=%2B), marketers took a longer, harder look at online video. Can you think of a current online campaign that doesn’t include it?

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Canadian Net Marketing To Grow 60%

Published December 21, 2005

bq. “The amount of money Canadian companies commit to marketing on the Internet is poised to increase 60 per cent over the next three years, overshadowing more modest gains predicted for TV and newspaper advertising, according to a study released yesterday.”
This is what I read in the “Toronto Star”:http://www.thestar.com recently in their article “Web-Ad Buying Forecast To Grow – Internet to Top Other Media”:http://pqasb.pqarchiver.com/thestar/939176011.html?did=939176011&FMT=ABS&FMTS=FT&date=Dec+9%2C+2005&author=Rick+Westhead&pub=Toronto+Star&desc=Web-ad+buying+forecast+to+grow%3B+Internet+to+top+other+media+Most+sectors+will (registration required) article on December 9.
According to the “ZenithOptimedia”:http://www.zenithoptimedia.com study (available at a cost) referenced in this article Internet advertising in Canada will increase $100 million per year from $500 million in 2005 to $800 million in 2008. That’s up 60% over three years.
Here’s what some of the other advertising sectors will do according to the ZenithOptimedia survey:

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