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One Degree Posts

David Feldt Takes Over Organic Toronto Office

“Marketing Magazine”:http://www.marketingmag.ca tells us that “Organic’s”:http://www.organic.com/ long search for an MD for their Toronto office has ended with the hiring of David Feldt, formerly of “Blast Radius”:http://www.blastradius.com.
In an short article in Marketing Daily aptly titled “Musical chairs at Blast and Organic”, Rob Gerlsbeck gives us the inside track:

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Clever Headlines Don't Pay In A Web-centric World

Snow Storms Big Apple
This image is from a recent Globe And Mail article entitled (as you can see) “Snow Storms The Big Apple”:http://www.theglobeandmail.com/servlet/story/RTGAM.20051005.wxsnow1005/BNStory/Entertainment/?page=rss&id=RTGAM.20051005.wxsnow1005.
Now I’ll admit that this is damn clever copywriting. But as a headline for web-based content this just doesn’t fly.
Why?

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