_This article is by Guest Contributor Kate Trgovac._
“Kraft Foods”:http://www.kraftfoods.com has created a collection of “100 classic summer recipes”:http://www.kraftfoods.com/kf/ff/ipod/ipod.html that can be downloaded and read on an “Apple iPod”:http://www.apple.ca/ipod. Using the “Notes” area of the iPod, users can browse recipes on grilling marinades made with Kraft’s Zesty Italian dressing or deserts with Kraft’s Jell-O and Cool Whip. This program is part of Kraft’s use of the mobile channel for marketing. Their future channels include PDAs, cell phones, and Blackberrys.
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