In this first part of his two part article on how to optimize your Pay Per Click quality score, contributor David Dougherty offers some expert tips on getting the most out of your PPC campaigns.
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Chasing the Dramatic Chipmunk
Published July 17, 2007
New contributor Simon Smith says ““Viral” is one of the most overused terms in interactive marketing. It’s also one of the most elusive goals. And the case of our over-acting rodent friend helps explain why: true virulence requires losing control, and few marketers are willing to take that risk.”
Click through to read his article (and watch that hilarious chipmunk one more time).
Last week I had the honour and pleasure of being interviewed by Australia’s Lee Hopkins for his provocative Better Communication Results podcast. Despite the fact my Skype connection kept disconnecting us every 6 minutes or so, Lee and I had a lively 30-minute discussion about search engine optimization, business blogs, and social media.
One of the questions Lee asked me triggered me to tell the story of a friend who recently launched an online store and was looking for help with the search engine optimization.
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