For a few days earlier this month, I found myself running the social media marketing campaign for ABC TV’s new show, Traveler.
After all, somebody had to.
Allow me to explain…
On May 30, 2007, ABC TV launched a new summer series, Traveler. No doubt inspired by the success of rival FOX’s Prison Break, Traveler follows the misadventures of two young college guys who are on the run from the FBI for a crime they didn’t commit.
The reason they are accused of the crime (the Oklahoma City-esque bombing of a New York City museum) is that one of their college housemates, a sketchy, technologically-savvy guy by the name of Will Traveler, appears to have framed them. Now Will has gone missing, and our two intrepid heroes must track down the elusive Will Traveler in order to clear their names.
Here (below) is a 3-minute trailer for the show that will give you a sense of how the whole thing revolves around the quest to uncover ‘Who is Will Traveler?"
I caught the first episode of the series a day after it premiered, and while I quickly deduced the show wasn’t for me (it was too predictable) I was struck by one thing: ABC and the producers of the show had completely missed the social media boat.
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