Click to see some interesting articles tagged by our readers in One Degree’s Backchannel.
Comments closedOne Degree Posts
Lifecapture Interactive is a digital marketing firm that specializes in developing engaging internet properties and digital marketing solutions that help medium and large companies increase brand awareness, drive revenues, reduce costs and intensify customer relationships. LCI takes pride in providing traceable ROI on all of our online campaigns.
Geoff Whitlock has led Lifecapture since its inception, building a skilled team that has rapidly gained a reputation for its innovative new media projects.
Under his guidance, LCI serves a diverse range of national client accounts in multiple industry sectors. Geoff has overseen many of LCI’s most successful new media projects from the strategic planning phase through to delivery execution and maintenance; including, strategic and tactical Internet market planning, commercial/industrial video and film production, interactive/intuitive web property and sales-focused Internet applications.
Through a diligent and tireless team effort, Geoff has led LCI to become one of Canada’s top 50 fastest growing companies. Having developed a unique business model and multi-level approach to absolute success on the internet, Geoff has enabled LCI to become a player in the international interactive industry.
One Degree: At the bottom of your web site it says "The Internet is more than a web site". What does that mean?
The internet has evolved far beyond most expectations in a very short period of time. It is responsible for driving communication, entertainment, information and education to new heights ongoing as content is delivered in all forms from anywhere to everywhere, instantly. The nature of the medium as it has evolved brings so much more than conventional web sites, it brings individual experiences on mass scales, and with all that is known, we are really just beginning to tap into its ability.
One Degree: It’s getting harder to find good staff as demand for experienced Internet people increases. How do you find and keep your team?
As of late we have experienced some turnover, as is natural in our industry, but through that experience many things have been brought to light on how to attract and retain good people. The people on the team are the life blood of a company that does what we do, we learned that they need to know that, and better yet, feel that in what they do every day. The experience of working should be worth the third of your life that you dedicate to it.
Comments closedForrester Research just released a study saying 97% of consumers use email and 94% of marketers utilize it within their marketing mix. Plus, this recent research concludes that people who sign up for your email buy more. In fact, those people who purchase due to email spend 138% more than those who are not reading marketing emails. This report also shows that the valuable 18-34 year old demographic – the one that is more likely to be using SMS and other online/electronic channels – is using email. In fact, one-third of consumers that have a separate email address specifically for marketing emails are in this age category.
In Email Marketing Comes of Age Shar VanBoskirk of Forrester states:
There has been a lot of concern that email has lost its effectiveness because it has not grown rapidly, but the aggressive interest in email has only normalized. It should not be a concern that it’s lost its effectiveness, it is still very powerful. It’s just that it’s become like direct mail, which is still an effective marketing tool, but people aren’t as excited about it.
Ms. VanBoskirk goes on say that in 2007 there will be more advanced use of email and the trend will be that more marketing firms will start utilizing email programs with better use of data, segmentation, targeting and personalization. This will include things such as using transactional and triggered emails and closing the loop on metrics and analysis of all marketing data.
Comments closed