At some level, social media is simply a strong and deep "data capture". The consumer’s ongoing willingness to particpate daily (Facebook), or even moment by moment (Twitter and Foursquare) will provide smart marketers rich data for for years to come.
1 CommentTag: analytics
Google Analytics is a free application that provides website visit statistics, designed to help marketers track and optimize online advertising and search engine marketing (SEM) campaigns. If you are interested in analyzing where your website visitors came from, page navigation, how long they stayed on your site, and geographic location, Google Analytics can certainly help you.
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