By Guillaume Bouchard Canadian companies are in a unique position in that they must often target multiple markets online. Either they target both Canada and the US, or both English…
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When we say the consumer has changed the way they buy, it’s more than how they Google and educate themselves on a topic before they “enter the market” to buy – although that’s a major change in itself. Ask any store clerk who sells consumer electronics. They’ll tell you the average consumer knows as much about the technology they sell as they do! Or at least has educated themselves enough that they think they do. This alone would be a great reason to change the way we go to market but there are other levels of impact not even considered in this initial equation.
Here is an interesting guest post from David Benoliel
More and more websites are starting to implement the “like” functionality that Facebook released earlier this year, but what does this really mean to you as an organization? We don’t need to worry about Google going out of business any time soon, but what does this mean to the business of Search Engines? And more importantly the investments that companies make in marketing through them.
In April of this year Facebook launched the Open Graph protocol which allows a standard web site to place a “like” or “recommend” button below a content posting.
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