Tag: marketing

By Derek Lackey

We see it often. The carpetbaggers who use real client dollars to gain their education. You can almost live with the ones who at least know that they don’t know. It’s the arrogant ones that baffle me. As long as they know just a little more than their client they can make a living. I just lived through a real life example.

On a recent political campaign I was saddled with a social media “guru” (in his own mind at least) and sat by while he completely baffled his campaign team and the candidate with “social-media speak” – otherwise known as good old BS, managing a website that genrated no traffic, was extreemly difficult to navigate and it seemed nothing was where you would look for it.