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Social Media for SEO: Social News Sites and the Long Tail (Part II)

Published October 12, 2010

By Guillaume Bouchard

Part I

Social News Promotion & SEO

Now, some social networks are more geared for interacting with other users, and some social networks are geared more toward sharing interesting, third-party content users find on the web. So if you want to attract a ton of these social media links, you should be looking at sites like Digg, StumbleUpon, and Reddit, to name just a few.

Here’s why: When you submit a piece of content to one of these sites, users can vote it up or down. Every time a user votes for your content, you get a link on their profile. Score. If enough people vote for your content, it appears on the homepage of Digg or Reddit – both PageRank 8 pages. Super Score.

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Social Media for SEO: Social News Sites and the Long Tail (Part I)

Published October 5, 2010

By Guillaume Bouchard

Social media has a lot of applications for branding, customer service, PR, and retention. And while all of these supportt the bottom line, it can be hard to draw a direct correlation between your social media efforts in these areas and your profitability.

Of course, this doesn’t mean that social media (SM) should come as an afterthought in any online marketing strategy. After all, American spend 906 million hours a month using social networks.

But that doesn’t make it any easier for the ROI-conscious companies to justify investing in social media. Well, if you’re able to justify investing in SEO, then you can most certainly justify investing in a certain kind of social media marketing: social news promotion.

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Blended Search and Reputation Management Part III

Published September 27, 2010

By CT Moore

This is the third installment of our series on Blended Search and Reputation Management. In Part II we discussed how blended search can help with images and video. In this final part we look at Social Media and your Brand's reputation.

Social Media
Finally, you can capture added SERP real-esate by setting up branded profiles on popular social networks such as Facebook, Twitter, and LinkedIn. This part of your strategy, however, does come with a catch: these profiles cannot be left idle.

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