The idea of great WOM has always appealed to me. Even way before the Net. I love a great referral! And it is a very human thing to do. I guess that is why this social media thing appeals to me so much.
Someone tells you about a great band, a fabulous restaurant, a tip on a great deal somewhere and so on and so forth. In person you can vet this WOM offering and clearly see whether it is going to be something you are interested in, or not.
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