By Peter Mosley I love Doc Searles. @dsearls And seeing it is a beautiful day and I am caught up with work … why not a light-hearted post? From a…
10 CommentsTag: social media
How To Spice Up Your Marketing
Published July 21, 2010
By David Stubbs
Over the last few weeks I’ve received a lot of feedback on our companies move to an Adaptive Marketing approach. One of the recurring questions has been around how it works. As one of our LinkedIn forum members said, “If no one is currently doing this, how can an agency possibly integrate the process and make it work?” Great question and one that’s been on our minds a lot lately, too.
As luck would have it, a campaign recently exploded online that I believe illustrates the adaptive approach to marketing. I’m talking about the Old Spice Guy work done by Wieden & Kennedy. It began as a great Super Bowl TV spot but what happened afterward – and they way they worked with their client – is what I find most compelling.
3 CommentsPoof! You’re Gone.
Published July 19, 2010
By Derek Lackey
Welcome to The Google Age.
We have seen clients just jump into social media marketing without a well thought out strategy. Most would never have thought to run a newspaper ad campaign without a clear objective, but for some reason they see social media in a different light. But if ever a sound strategy was needed, it is now.
During the ‘mass marketing’ period when we spent a lot of money (advertising & promotion), hunted for customers (cold calling) and hoped they remembered us when it came time to purchase, we could “broad stroke” our mass media strategy and still affect enough people to cause the desired result. Many pundits have said for years “ half my ad dollars are wasted – I just don’t know which half.” We know for sure now: it was a lot more than half!
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