Pinterest is a social network
that facilitates sharing through the use of a virtual pin-board. Users can
group content into various boards by “pinning” pictures they want to save onto
them. Pinterest’s focus on visual content makes posts quickly and easily
consumable and can be used to promote visual sites and services such as makeup
tutorials, recipes, quotes, and infographics. Over the last couple of years,
Pinterest has become a social force, with over 12 million users in the United
States as of February. In fact, in terms of traffic, it is the third most
popular social network in the country and it is one of the most effective sites
for engaging customers.