What’s “buddytown”:http://www.buddytown.org ?
Month: August 2005
As a Canadian living in the States, I’m always on the lookout for interesting new stats about my motherland (you’d be amazed how rarely Canadian Internet usage is discussed by the U.S. mainstream media!). The latest figures to hit the street come courtesy of “Ipsos Reid”:http://www.ipsos.ca/reid/, which recently conducted a study on Online News and Information Seeking. According to the firm, Canadians are now spending an average of 12.7 hours per week online (up 46% from 8.7 hours in 2002).
Naturally this means some other medium is suffering a decrease in usage (there are only, after all, so many hours in a day). This time, it’s radio that is taking the hit. The typical Web-using adult spends 11 hours per week listening to the radio, down from 16 hours per week in 2002. So far, TV is going strong with 14.3 hours of Canadians’ weekly time, though its usage is also down, with the current difference between TV time and Internet time a mere 1.6 hours per week compared with 4.5 three years ago.
_Howard Firestone is Vice President of Marketing and Communications for “iPerceptions Inc.”:http://www.iperceptions.com/ whose predictive intelligence technology, processes and methodology were developed by combining the expertise of behavioral psychologists, technologists and biostatisticians. He is responsible for all marketing and public relations initiatives for the company in North America and the UK. Prior to joining iPerceptions, Howard was Senior Director of Marketing Communications at “My Virtual Model Inc”:http://www.myvirtualmodel.com, an Internet start-up in the online retail apparel sector. Howard has over seven years of hands-on Internet marketing, advertising and publishing experience._
*One Degree: Can you explain what iPerceptions means by “attitudinal analytic solutions”?*
When we speak of an attitudinal analytics solution we are referring to a process and methodology that allows marketers to map their customer’s experience (online or offline) to a perceptual framework to get inside their hearts and minds in the context of their actual web site or store experience. This provides our clients with a clear and distinct picture of the issues that matter most to their customers. We then apply proprietary algorithms to the data to learn what key attributes marketers should be focusing on to increase their customer’s overall level of satisfaction.
*One Degree: How does this fit in with log or tag-based site analysis?*