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On Sunday Google announced “Google Analytics”:http://www.google.com/analytics their now integrated, updated, and rebranded version of Urchin, the web analytics firm they acquired earlier this year.
Eric Peterson at JupiterResearch gives an “outstanding analysis”:http://weblogs.jupiterresearch.com/analysts/peterson/archives/011878.html of the impact of Google Analytics on the market and has suggestions on who should be worried about this new entry into the market.
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We’ll probably be playing with this in the near future. We do a lot of page views, so WebSideStory etc would cost us more than $50K a year. Hopefully I’ll have time to give our impressions in a few weeks.
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