Have you seen that cool video by power-pop combo OK Go?
If you have, Anne Holland over at MarketingSherpa tells you why. And it’s a GREAT story…
Year: 2005
Who in this day of enlightened internet marketing sends people to their website home page when they click on an ad?? Case in point, last week’s IAB/Marketing Magazine event, Interactive to the Max, shouted loud and clear over and over, that the consumer is in control. Well someone wasn’t listening this morning.
I’ll have more coming up on the event itself, but I was happily distracted from work this morning by an ad on the Globe and Mail site for OCAD‘s upcoming art auction fundraiser.
So I clicked.
David Crow loves his Mac. He is a software designer, an agent provocateur, and a general trouble maker. When he’s not busy with client work, David can be found in downtown Toronto trying to build the next big cross-platform thing.
*One Degree: I’m not sure that many people in Canada are familiar with the major buzz happening around “camps” these days. Can you give us a little background on FooCamp and BarCamp?*
“FooCamp”:http://wiki.oreillynet.com/foocamp05/index.cgi was started by Tim O’Reilly, the publisher of O’Reilly books – the technical ones with the woodcut drawings from the Dover copyright-free archive. FOOCamp, FOO stands for Friends of O’Reilly, is an invitation only event at the Sebastopol, California campus of O’Reilly publishers where 200 people spend the weekend sharing their works in progress, the latest tech toys, hardware hacks and tackling interesting problems together.
“BarCamp”:http://barcamp.org/ is a response from the community. Where FooCamp was invite only, BarCamp is open. “BarCamp”:http://factoryjoe.com/blog/?p=55 is an non-exclusive, open alternative to FooCamp. BarCamp is an opportunity for people to share and learn in an open environment. There have been BarCamp events in Palo Alto and Amsterdam, and planning for New York City, Boston, London, and Vancouver.
FooCamp and BarCamp are based on the OpenSpace conference concept. “OpenSpace”:http://martinfowler.com/bliki/OpenSpace.html is an unstructured format, where you do not pre-plan activities and speakers. Instead, you provide a basic framework of time and space, allowing the attendees to figure out what happens. The conference self-organizes around the attendees and ideas.
*One Degree: Why did you instigate TorCamp?*