In the fall I had the good fortune to listen to “Michel Neray’s”:http://www.essentialmessage.com/ tele-class with author Mark Levy. The two chatted about various ways of reframing businesses and products to get big increases in sales and awareness.
Lucky for you Michel and Mark are doing a repeat on Thursday.
Here’s a sample of (as Michel puts it) Mark’s “wacky recommendations (that work)”:
bq.. “A famous e-book author phoned me and said, ‘One of my old paperback books went out of print. I bought the final 2,000 copies for a buck a piece. How do I sell them?’
“I said, ‘Selling them is a waste of time. Here’s what you do. Take 1,800 copies, shred them, put them in a bathtub, sit in the tub so that just your head sticks out, have a photo taken, and put it on a news release that says, ‘Author Takes A Bath In His Own Books.’ Use the body of the release to talk about how you went from a near-destitute paperback author, to a six figure a year e-book author. That way, the white elephant of your paperbacks supports the profitable side of your business, e-books.
“‘What do I do with the 200 copies I didn’t shred?’ he asked.
“They become valuable collectibles. Sell them at triple the cover price.”
p. Essential Message has “more details and registration info”:http://www.essentialmessage.com/workshops/nextfteleclass.php for this free tele-class at their site.