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Who's Marketing Via IM?

I just finished listing to a great podcast of a recent “iMedia Connection”: workshop called “Branding with IM”:
This got me thinking much more about how instant messaging fits into the overall marketing mix than I have before.
I’m looking to do a piece for One Degree about how _Canadian_ companies are using instant messaging as a marketing platform.
If you know anyone doing this – or if you and/or a client have success you’d like to share – post in the comments or “contact me”: directly.