CIRA is producing a five-part live online phone in show starting this week. Find out more…
February 2006
Kate Trgovac points out that while Amazon pioneered the use of customer feedback and reviews to enhance their website eBags.com takes customer …
- Best PracticesSEOWeb Sites
The Importance of Human Readable URLs
by One Degreeby One Degree 1 minutes readKen Schafer points out that human readable URLs are a best practice that sites need to adopt – and not just to …
Stefan Eyram points us to a humorous parody of those Nigerian scam e-mail in your inbox. But this one is not from …
- E-mail Marketing
Do Overly Specific Subject Lines Impact E-mail Response?
by One Degreeby One Degree 1 minutes readKen Schafer uses the latest Ticketmaster Canada newsletter to deconstruct a common problem with most (all?) e-mail newsletter subject lines. Can we …
- Best PracticesWeb Sites
Building Trust – Explain How You Make Money
by One Degreeby One Degree 1 minutes readKen Schafer identifies a best practice for corporate web sites and Web 2.0 start-ups alike. Read how a lack of transparency into …
Just a quick note to point out that we’ve added a new category for “Best Practices” to capture tips, design patterns, and …

