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Can Your Ego Handle egoSurf?

A relatively new web site I’ve visited a bit over the last few weeks (yes, I admit it), is “egoSurf”: billed as “ego surfing without the guilt”.
The premise is simple, enter your name (or brand) and your domains. egoSurf then checks your status on Google (and other search engines) and spits out your rankings along with an overall score.
There really isn’t much point to this but it sure can become addictive!