Tuesday November 21st the CMA will be hosting the 7th annual Direct Marketing Conference in Toronto. I had the opportunity to speak with event organizer Robin Whalen, and got an understanding of what the conference is all about. With roots in direct mail, the CMA’s Direct Marketing Conference has shifted to a new model. This year’s conference brings a real commitment to direct marketing in a media-neutral environment, focusing on newer and more unique ways to drive results. New digital technologies such as SMS messaging or RFID tags are being presented alongside analog tools such as direct mail, in an effort to display how varied direct marketing actually is.
Robin touts the conference as a blend of traditional direct marketing and newer methods, in an attempt to cater to the traditional direct marketer who needs to look at more cost effective ways to direct market. With a day packed with speakers, including Mark Renshaw, SVP, One-To-One Marketing Solutions, Arc Worldwide, Chicago, and Marcus Evans, President, Proximity Canada, the conference’s sessions are bound to foster an open dialogue on both national and international topics.
When I asked Robin why someone would sign up, she noted how the conference was designed to enlighten you on new ways of thinking and planning with “a bottom line focus on the bottom line.” With the varied tools that will be presented throughout the day, direct marketers will be able to realize their goals through a variety of mediums.
If you haven’t signed up already, head over to the registration page and sign yourself up, this is going to be a great conference. Check back with One Degree next week when highlights from the show and exclusive video interviews will be posted.