One of the big reasons “I joined Tucows”:http://www.onedegree.ca/2006/03/24/ken-schafer-joins-tucows earlier this year was the company’s strong desire to build a “new marketing” team within Tucows.
The company gave very few resources to the small overworked marketing team they had in place for the last few years and, frankly, it’s amazing they got as much done as they did. Kudos to Jacqui, Adam, Scott and those that were gone before I got here.
But now the cracks are showing and the company knows it’s time to rethink the “if you make it, they will come” approach to marketing (unfortunately common to many tech-heavy companies). And so I was brought in to rethink what marketing means for “Tucows”:http://resellers.tucows.com/.
That was music to my ears and I’ve taken the tune to heart. I’m rethinking not only marketing at Tucows, but how marketing in the 21st century would be done if we were given the chance to hit “reset” and start all over again.
Year: 2006
A common question received in the SEO(search engine optimization) world is “what directories do you think I should pay to submit my site to?”
Many SEOs direct their clients to the most common and popular directories – but are they the “strongest”?
Recently “SEOmoz”:http://www.seomoz.org developed a “slick new tool”:http://www.seomoz.org/tools/page-strength.php that allows you to calculate what they refer to as your “Page Strength”. The tool was designed to provide you with a more accurate reflection of your site’s importance/visibility (and the contributing factors) than Google’s PageRank score.
Today’s question of the day comes to us via a reader how wishes to remain anonymous (for obvious reasons):
Imagine you have a client who is making major mistakes in their approach to the Internet.
Is there any way you can blog about them and show the world this is not what to do without alienating or loosing the client?
Add your suggestions and comments after the click…
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