Isn’t it time for your friends to start earning their keep? Yuwie might be the answer. Started in May 2007, Yuwie is similar to MySpace and Facebook, with one big difference: it pays users for generated activity—views of their profile and photos, for example—and that of people they refer. Sort of like a pyramid scheme. And it threatens the foundation of social networking: the whole “social” part.
2 CommentsMonth: October 2007
At One Degree, we like to call attention to leaders in Canadian marketing who are using new and social media to connect with audiences and build their brands. GM Canada recently launched a podcast that is sponsored by Buick Enclave. Entitled “Aesthetic Intent“, this 6-part podcast focuses, perhaps surprisingly, on the connection between passion and beauty rather than cars. We had the opportunity to talk with Lori Roberts, Buick Advertising Manager from GM Canada and Nick Dean from MacLaren MRM (Buick’s agency) to discuss the creation of Aesthetic Intent.
One Degree: Where did the idea for Aesthetic Intent originate?
The idea originated during an internal brainstorm at MacLaren MRM about how to make the launch of the Buick Enclave innovative, cost effective and lasting. Looking at stats from the US, we found that the target audience for the Enclave was similar to those who listen to podcasts. In addition, podcast listeners tend to be early adopters and influencers – we thought these were exactly the people we should be targeting to launch the new luxury crossover from Buick.
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