Learn how to improve online sales, marketing and communications through online marketing analytics at this second annual Canadian eMetrics Optimization Summit.
Industry experts from top companies such as Sears, Rogers, CBC, Travelocity and Aeroplan will share successes, challenges and tales from the trenches.
Five tracks, two days of conference sessions – Mar 31 and April 1st:
- Content Rich: where online publishers, advertisers and marketers meet on measures.
- Communications, Public Service & Mission Driven: optimization of content that informs educates and influences.
- Online Marketing Analytics Advanced Series: case studies by companies that are winning by breaking new ground.
- Campaigns, Promotions and Ecommerce: improving conversion results through the KPI cycle – source referrals to onsite incentives and through the purchase process.
- Analytics on the Edge: latest advancements in online marketing analytics technologies and media – mobile, social media and video.
And two days of workshops and training:
- WAA Base Camp – Introduction to Web Analytics ½ day workshop – Mar 29
- WAA Base Camp – Web Analytics for Site Optimization full day workshop – Mar 30
- Google Analytics full day of training – Mar 30
- Predictive Analytics – Apr 2 and 3
SAVE up to $450 – Register by March 17 and get 10% off all workshops and the Summit. Use promo code "ONE10" when registering.