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NISSAN Canada creates a viral hit with the Sentra SE-R

Nissan Canada, in partnership with TBWA\TORONTO, has created a unique video designed to highlight the joy and excitement of driving a Sentra. The SE-R Project, which can be viewed at, is a fast-paced ride conceived to get people to view, comment and share the spot. The video was viewed more than 400,000 times In one week
The creative strategy was to produce entertaining, branded content that would captivate viewers while driving passion for Nissan in Canada. The SE-R Project achieved this by using a radio-controlled (RC) car as the hero of this action-packed video. The video, which was seeded on April 5th, has garnered more than 400,000 views and appears on more than 200 blogs.
“We were looking for a compelling way to show off the Sentra SE-R,” said Mark McDade, Director, Marketing, Nissan Canada. “ We also knew that the typical car ad wouldn’t be entertaining enough to get people interested and make this spot go viral.”

The Making of SE-R Drift

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