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PR Score Card from IABC

Every year the Toronto chapter of the IABC hands out a PR report card. (I wish more folks would do this?)

The Toronto chapter of the IABC is the largest chapter in the world. IABC provides resources and a global network of more than 16,500 business professionals

For their report card, Communicators from IABC/Toronto's Marketing Communications Team carefully researched and evaluated each campaign based on the designated criteria. The team explored publically available examples of written communications, media coverage, commentary and social and multi-media. Through facilitated discussion the team examined each campaign from a communications perspective, and based on member expertise, assigned number grades accordingly.

Get the full details on the report here.

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