Any good business owner knows that customers are reached through various marketing efforts, not just one. However, across the board, businesses are utilizing social media to not only establish connections with their new customers, but also to engage in conversations with their current customers. Since so many people use social media today, this is an amazing, productive way to reach a large number of your clients. The most important aspect of using social media to market is to stay on top of the ever-changing trends. 
Technology has greatly changed the way that businesses can interact with consumers. This doesn't just open the door for dialogue, but can also improve your conversion rate. By contacting consumers online, you can really increase the amount of business you're doing. Aside from just making a mark and educating more people on your company, you’ll also see a rise in sales. 25% of the world’s population is currently online and that number is quickly growing.
It's easy to engage in conversation with the people you're connected with on social media sites who are responding to you. When a customer or potential customer is commenting on posts that you put up on Facebook, for example, it's a no-brainer to respond to these people and start a conversation. The tricky part is engaging customers who are not as forthcoming. A majority of the people you’re connected to are either not seeing your posts or not responding to them. Here are 5 tips to help you change that and increase engagement with your online customers.
1. The key to getting the interested of these more quiet consumers is to tap into their personal interests. You may have to invest some time to browse their profiles and find out what they like to do, but the results will be worth it. Then you can gear your posts, pictures and overall approach to things that will target those specific clients.