By Derek Lackey There's a lot of talk these days as to which media CMO's should be paying attention to. Is social media marketing better than email marketing or TV advertising or even direct mail? Advertising is about selling more product. Which media we use depends…
3 CommentsMonth: November 2012
There’s no question that in recent years, regular smartphone, tablet, and other gadget users have developed a strong bond with their technology. More and more people find themselves riddled with separation anxiety if they leave their phone at home, or even if it’s in a…
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