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In the news … July 21, 2014

The best social media campaigns of 2014 (so far)

37001Brands seem to (finally) be getting their social media marketing campaigns right. 2014 has already proven to be a good year for many brands to flex their savviness and bring innovative approaches to the social marketing table.

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Disney extends exclusive Netflix pact to Canada

Walt Disney Studios has signed another multi-year licensing agreement with Netflix, this time for the Canadian market, making the subscription service the exclusive pay TV home for its movies. The pact gives Netflix control of the window that traditionally went to television broadcasters.

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Financing for interactive digital media needed: CIAIC study

Canada’s interactive digital media sector continues to suffer from a lack of private financing despite efforts by governments to build a competitive national funding marketplace for these firms, according to a new study commissioned by the Canadian Interactive Alliance/l’Alliance Interactive Canadienne (CIAIC).

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