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In the news … April 25, 2015

Gamification: An essential component of a winning digital strategy

Gamification was once perceived as an activity of choice for teenage users only, however the ongoing competition in the digital landscape and the need for brands to adopt innovative concepts for driving engagement, have well established gamification as a key component to their marketing strategy.

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Interactive strategy pushes the button

Digital natives — people who have grown up with the internet and have known only the digital era — now form the largest target audience for most businesses. As a result, the most far-sighted companies will develop products and services with the specific needs and wants of digital natives in mind, not least their tendency to buy lifestyles, not just products. To accomplish this mission, these companies will need to adopt a human-centred design (HCD) approach which places these users at the very heart of its philosophy.

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5 Ways A Digital Marketing Course Can Boost Your Career

Thanks to our weekly #DigiJobsHour Twitter chats (every Thursday at 3pm in case you were wondering!) and our monthly Hangouts (12pm, the last Friday of every month!), here at Bubble we’re constantly being asked how digital marketers can improve their chances of getting a job and move up in their careers – and one answer we always fall back on is professional courses.

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