2017 is going to be another game-changing year for social media marketing. The first quarter of the New Year had come to an end and we can see that social media marketing is changing the rules of the games with every passing day. The increasing trend of ‘live streaming videos’ is one of the many prominent changes that become visible in the year 2017.
But there are more to offer by social media to the users. Let’s check them out one by one:
- The Use Of Live Streaming Videos Will Rise
Nothing beats YouTube when it comes to video sharing. It is still the top contender in terms of a number of video content being uploaded and viewed every day. But since, smartphones came into the market, through social media platforms, people have started capturing live events and share it on their social media.
Twitter’s Periscope, Facebook Live and Instagram Stories along with Snapchat stories are being used for the live streaming. These platforms are giving massive opportunities to the businesses to present their services in more creative and timely manner.
- Chatbots Will Rule
Chatbots are creating quite a buzz this year, chatbot is a service powered by the rules and artificial intelligence. These days chatbots are embedded within Facebook Messenger. Though, it was an idea that chatbots were made to add entertainment value in chat services. They are now being used to improve the customer experience by communicating with the users for better services. We are going to witness businesses going to take advantage to establish a strong relationship with their customers.
- More Expiring Social Content
Social media platforms are now letting social content expire. Snapchat currently has 150 million daily active users with the concept of short-lived content in the web. Similarly, Instagram also came up with the feature Instagram stories.
By looking at the competition between these platforms, we will witness the usage of both in digital marketing.
- There Will Be Mergers Of Social Media Platforms
There have been quite a lot of big mergers of social media platforms; Facebook bought WhatsApp, Instagram, and Oculus Rift whereas, Twitter acquired Periscope. Recently, tech giant, Microsoft paid $27 Billion to buy the professional networking site, LinkedIn.
In 2017, it is expected to see more acquisitions of tech and social startups. For marketers, it is advisable to look out for these consolidations as it is going to affect the performance of social media channels that you will choose to distribute your content.
- It Will Be Hard To Get Organic Social Traffic
This is certainly going to be the biggest challenge for all the website and WordPress owners. Social media marketers will see the increasing difficulties in gaining organic traffic.
There was a time when it was easy to get the traffic on Facebook or Twitter but now the tactics are getting obsolete, and social media networks have changed their algorithms. Until and unless you don’t pay for the ads. Marketers need to drive organic traffic to their sites through SEO to Email Marketing.
- There Will Be An Increase In Use of Augmented & Virtual Reality on Social Platforms
Augmented and Virtual Reality has already taken over the tech gadgets, games, and social apps so far, successfully. In 2017, most probably we are likely to see Facebook run the AR application in the social media family as Snapchat is already using AR filters. This feature will allow the users to try on different faces and masks while sharing a live video-delivery which will be the first ever social media AR shift in the social media family.
- There Will Be More Personalised Content
Personalised content helps marketers to understand the demands and choices of its consumers. More people are becoming less appreciative with traditional advertising and favouring the personalised and relevant content and advertising.
The only reason is that relevant content helps consumers to recall a brand and prompts them to interactive with the brand or company personally turning themselves into a loyal customer of the brand.
- There Will Be More Active Social Influencers
Influencers are used to create credibility and trust within their audience. From fashion, food to the tech industry, everyone has activated their influencers.
According to the Google Trends, there has been a decline of interest in print advertising over the past two years, while influencer marketing continues to gain prominence.
This is the main reason that 84% of the marketers today are looking forward to using at least one influencer in their marketing campaigns in future.
2017 hasn’t ended yet, some of the things are already happening and some things are in the pipeline to be released very soon. These predictions totally came out to be true by making 2017 the best year for the Social Media Marketing.
Joseph Carey is a Social Media Consultant, SEO Expert, and a Blogger. Apart from online marketing and blogging, he also renders his services for essay help. To know more about him, you need to connect with him on Google Plus.