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In the news … June 14, 2018

Salesforce deepens data sharing partnership with Google

Last Fall at Dreamforce, Salesforce announced a deepening friendship with Google . That began to take shape in January with integration between Salesforce CRM data and Google Analytics 360 and Google BigQuery. Today, the two cloud giants announced the next step as the companies will share data between Google Analytics 360 and the Salesforce Marketing Cloud.
This particular data sharing partnership makes even more sense as the companies can share web analytics data with marketing personnel to deliver ever more customized experiences for users (or so the argument goes, right?).

Today, on World Day Against Child Labour, World Vision has released a new report on Canadian links to this global issue. The “Hidden Cost of Beauty” report uncovers the high risk of child labour in Canada’s multi-billion dollar cosmetics market and stresses the need for legislative action and other realistic solutions to address this Canadian issue.


Tariffs on Canadian paper squeezing news industry

It is not your imagination: your newspaper may well be smaller these days.
Publishers at newspapers nationwide, already buffeted by the transition to digital media, say reducing page counts is one adjustment they have made since tariffs on Canadian newsprint — the paper newspapers are printed on — increased cost by 32 percent this year.
In an industry where newsprint is typically the second-highest cost after payroll, publishers are scrambling to balance their books and meet their watchdog mission that many see as the cornerstone of democracy.

Shaw Rocket Fund kick-starts online kids’ safety program for Canadian digital content in partnership with kidSAFE Seal

The Shaw Rocket Fund is proud to announce a new kids’ digital safety program to help Canadian producers ensure a safe environment for kids when creating digital experiences: the Rocket Online Safety Program. The announcement was made at the Banff World Media Festival with President & CEO of the Shaw Rocket Fund, Agnes Augustin and kidSAFE Seal founder, Shai Samet.
Online safety and privacy for kids has been an increasing concern for the production industry. The Rocket Online Safety Program will ensure that all Canadian digital content receiving Rocket Fund investment be certified based on established online safety and/or privacy standards through the kidSAFE Seal Program, an independent safety certification service designed exclusively for children-friendly websites and technologies. Online game sites, educational services, virtual worlds, social networks, mobile apps, tablet devices, connected toys, and other similar online and interactive services will all be eligible for this program. The Rocket Online Safety Program will launch in September 2018.

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