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In the news … October 15, 2018

What Happened When Tony Robbins Retweeted Me (Lessons in Influencer Marketing

Let’s face it: Getting exposure and creating a buzz for your brand is not getting any easier. As competition is rising everywhere, marketers are stuck with a constant challenge of finding new and innovative ways to get their brand in front of customers. Many brands have turned to influencer marketing as a way to gain credibility and additional reach for their campaigns
INC

7 Skills That Aren’t About to Be Automated

Today’s young professionals grew up in an age of mind-boggling technological change, seeing the growth of the internet, the invention of the smartphone, and the development of machine-learning systems. These advances all point toward the total automation of our lives, including the way we work and do business. It’s no wonder, then, that young people are anxious about their ability to compete in the job market. As executives who have spent our lives assessing and implementing digital technology in every type of organization, we often get asked by them: “What should I learn today so that I’ll have a job in the future?” In what follows we’ll share seven skills that can not only make you unable to be automated, but will make you employable no matter what the future holds.
HBR

Cannabis companies ramp up marketing as Health Canada warns them not to advertise pot

Cannabis companies are intensifying efforts to get attention for their brands even as Health Canada launches another crackdown on the promotion of pot.
There appears to be a game of regulatory chicken emerging. Some companies are seemingly testing the boundaries with billboards, digital ads, websites describing their recreational marijuana, free events and sponsorships.
OTTAWA CITIZEN

Thieves are using Apple IDs to steal money, Chinese payment firms say

China’s two largest digital payments services, Alipay and WeChat Pay, have warned that thieves are using compromised Apple IDs to make purchases with people’s accounts. Alipay posted a warning offering “security tips about Apple phones,” which said that it had contacted Apple many times with hope of solving the issue, according to Reuters. Tencent, which owns WeChat Pay, later confirmed similar issues in a statement to Bloomberg.
THE VERGE

Understanding The Diversification Of Google Search Results

In a 2008 blog post by Moz’s co-founder Rand Fishkin, I read about the diversification of search results regarding their subject area. And today, Google has only expanded its diversification efforts.
FORBES

 

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