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In the news … February 12, 2019

When A CEO’s Private Affairs Go Public

The apparent threats by American Media/National Enquirer to humiliate Amazon founder and Washington Post owner Jeff Bezos have sent shock waves around the world—especially since Bezos retaliated to AMI’s threat by revealing the documented blackmail of a wave of publications of added embarrassing but purloined private amorous exchanges.


Why a U.S. video game firm picked Calgary over Toronto for new studio

As hungry as Calgarians are for any good news about economic development in their city these days, it’s not often that it causes much of a stir on social media.

It was a different story this week though when U.S. video game developer New World Interactive (NWI) announced it had chosen Calgary as the home for its new Canadian studio.

Within moments, the news was excitedly circulating Twitter. Some 130 people crowded a bar for a town hall meeting with the company’s president on a weekday evening. NWI is looking to hire about 15 people initially in Calgary.


Bell Media, Starz announce streaming service for Canada

The news comes on the heels of a milestone achievement for Crave, with the service announcing that its current subscriber base has reached 2.3 million subscribers since the launch of the all-new Crave in November 2018. With the addition of Starz, Crave says that subscribers will have access to an exclusive programming line-up ‘unlike any other’ streaming service with HBO, Showtime, Hollywood hit movies, Vice, kids programming and originals.


Innovative program trains immigrant and refugee women for a digital marketing career

VEZA community is recruiting students for an innovative digital marketing program specifically focused on education and skills training for immigrant and refugee women. This program was created by experienced digital marketers with a lens on the challenges that these women face as they enter the Canadian workforce.


5 Steps to Crafting a Winning Pinterest Digital Marketing Strategy

Reaching the higher earners that make up a significant part of the Pinterest demographic is important because 87% of Pinners have purchased a product thanks to Pinterest and 72% of Pinners use Pinterest to decide what to buy offline. These stats are part of the reason that Pinterest has the highest average order conversion value ($80.54) of any social network. To give a comparison, Facebook’s average order conversion value is only $71.26.


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