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Your One Degree Daily Brief … March 4, 2019

The Mistake Of Asking Consumers What They Want

Asking consumers what they want is so passé.

There was a time when brand and marketing managers would not think of making a decision about the product, its features, packaging, and even pricing without asking the consumer first – mostly through surveys. Lengthy questionnaires were always being designed, tested, administered, analyzed, and interpreted. Management meetings were called to discuss survey results, and make decisions. No self-respecting brand manager would launch a product without commissioning a major consumer survey, and few VP’s of marketing would permit a major 4P decision without “the data.”

BRANDING STRATEGY INSIDER

How will social media spending boost your revenues? We do the math

One of the most common questions business owners have around digital marketing is, “How much money will we make from running Facebook ads?” As the president of a digital agency who works with owners and senior marketing teams, I’m asked this almost daily.

GLOBE AND MAIL

Cineplex Recognized as One of Canada’s Most Admired Corporate Cultures for the Third Time

Cineplex is proud to announce that for the third time it has been named one of Canada’s Most Admired Corporate Cultures by Waterstone Human Capital. Announced annually, Canada’s Most Admired Corporate Cultures program celebrates organizations across four categories that have cultures that drive performance and contribute to the bottom line.

CISION

City of Windsor unveils new technology to streamline 311 service requests

Windsor311 is available to download now in mobile app stores. The latest development for 311 is in addition to the call centre, email, texting and online communication tools already available.

“There seems to be a growing adversity to wanting to pick up the phone and actually have a human phone call,” Windsor Mayor Drew Dilkens said. “They would prefer to send a text message or do something via an app and with this new technology that we’re implementing into our 311 call centre, Windsor311, folks do just that.”

WINDSOR STAR

‘OK Google’ will no longer fully unlock your phone

Google has come up with a compromise to make its “OK Google” feature more secure. Rather than allow users to unlock their Android devices completely (a security risk), the Voice Match command will soon limit “OK Google” to open the Assistant interface on the lock screen. There, interactions will be limited to “personal results,” things like Google Calendar, email, reminders and shopping lists.

ENGADGET

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