This year has been quite a roller coaster for marketers so far, and it’s still unclear how things will go in the next few months. However, when it comes to designing a marketing funnel, you can’t stick to your traditional methods anymore. You have to start thinking outside the box and picking up new techniques that can enhance your brand’s presence on the web. Online competition has grown massively over the last few years. It’s not just about being present on the web anymore. It’s about sustaining an omnichannel presence.
Apple Inc. is readjusting operations as COVID-19 cases continue to spike in the U.S. and some other parts of the world.
PepsiCo (PEP) is getting its message across loud and clear that social media sites need to clean up their act on everything from diversity to hate speech on their platforms.