LOOKING BACK AT ALEX TREBEK’S LEGACY IN ADVERTISING
Canadian television host Alex Trebek, who died on Sunday aged 80 following a prolonged battle with pancreatic cancer, is best known as the face of the evergreen game show “Jeopardy!” but keen viewers may also remember him stumping for brands during commercial breaks.
ADAGE
TikTok’s first Canadian GM shares how the app plans to find its groove in the market
When President Donald Trump was ramping up his efforts to ban social media platform TikTok in the U.S. over security concerns earlier this year, the company behind the Chinese-bred app was quietly making inroads in another market: Canada.
ORILLIA MATTERS
5 Tips for Harnessing Social Media to Scale Your Online Business
Social media has become a quintessential element in today’s marketing mix. Approximately 3.5 billion people were active on the multitude of platforms in 2020 alone, and according to a report by oberlo.com, people spend about three hours daily on said platforms. Moreover, 54 percent of social browsers are there searching for products.
ENTREPRENEUR
Fastest Mobile Networks Canada 2020
Bell regains the title of Canada’s fastest mobile network this year, as Canadian carriers start to make the transition to 5G. After three years with Telus on top, Bell once again moved into the lead thanks to its more reliable network in many cities.
PC MAG
