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One Degree Thursday December 10 2020

Google — Year In Search 2020

In times of uncertainty, people seek understanding and meaning. This year, the world searched “why” more than ever. This film features the questions we asked this year, with words and narration by Kofi Lost. Explore more trends from the year at https://google.com/yearinsearch

GOOGLE

TIKTOK IS AD AGE MARKETER OF THE YEAR, AND AMAZON IS NOW WORLD’S LARGEST ADVERTISER: MONDAY WAKE-UP CALL

TikTok is Marketer of the Year
Ad Age reveals 2020’s Marketers of the Year this morning and top of the list is TikTok, the social media platform that has emerged as a major pop-culture force in 2020, despite being on the verge of a ban in the U.S.

AD-AGE

4 reasons why marketing should drive your company’s digital evolution

For some, digital transformation may seem like a traditional business project that has a distinct beginning and end. However, the savviest organizations know that it has no defined starting point, and there is no true finish line. Digital transformation will continue to evolve and scale with the business, and it will require building consensus across numerous functional silos.
FAST COMPANY
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