Ideas Happen Here: RBC launches new Brand Platform ahead of the Tokyo 2020 Olympic Games
RBC’s new Brand Platform reflects the bank’s roster of differentiated initiatives, including RBC Training Ground, a program that not only funds, but finds the next generation of Olympic athletes in Canada. The RBC Training Ground idea contends that, in a country as vast as Canada, fuelling the Olympic talent pipeline requires more than an athlete funding program. It also needs an unmatched talent identification system that is free, provides young Canadian athletes with access to National Sport Organizations, and often introduces them to sports they may have never considered otherwise.
Two-thirds of jobs held by Indigenous workers at risk of being eliminated, drastically changed by technology
Today, the Chief Marketing Officer (CMO) Council, in partnership with Evocalize, published a new report, “The Exponential Power Of Collaborative Marketing.”
This new report details how collaborative marketing can bring companies such as CPG suppliers, Financial Services firms, local businesses, and partner networks into the data-driven digital marketing revolution.
Covid-19 has accelerated the journey to digital transformation, demonstrating the perils of being left behind on the digital highway. Knowing the importance of DX is a strong motivator for taking action, but for many companies, it’s not as simple.