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One Degree Monday September 20 2021

User’s Guide to TechCrunch Disrupt 2021

Although the main show kicks off on Tuesday the 21st, there’ll be some sneak peeks and extras going down on Monday. Make sure to log in to Hopin by noon on Monday to catch it all, including a special series of speed networking sessions, where one attendee from each session will be selected to receive a limited edition TechCrunch Disrupt swag bag. All sessions are in Pacific Standard Time.

TECHCRUNCH

The Power of TikTok Marketing [Infographic]

TikTok marketing should be part of your inbound marketing strategy. The platform attracts a desirable audience of Gen Z and young millennials and provides deeply engaging short-form videos. Brands can grab audience attention by placing themselves front and center among the site’s popular content. There are many targeting options and ad formats to choose from, making it easy to get started with marketing initiatives.

PAM HUGHES

1 change that can fix the VC funding crisis for women founders

In terms of funding to women founders, 2020 was among the worst years on record. On a global level, only 9% of all funds deployed to technology startups went to founding teams that included at least one woman. Solo woman founders and all-women teams raised just 2% of all VC dollars, Crunchbase data showed.

TECHCRUNCH

Amazon faces Teamsters union drive at nine Canadian sites

The Teamsters Union has launched campaigns to organize employees in at least nine Canadian facilities of U.S. e-commerce company Amazon.com, according to Reuters interviews with union officials.

FOX

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