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One Degree Friday November 5 2021

Moving from customer-centricity to customer advocacy

In the late 1990s, when Arkadi Kuhlmann launched what would later become the largest direct US savings bank, ING Direct, he had a surprising message for the nation’s millionaires: we don’t want your money. Though the bank had no minimum deposit rules, it did have a maximum: no million-dollar accounts were allowed.


The story of how Royal Canadian Legion formed world’s oldest esports team

Zulu Alpha Kilo won the ‘Best use of content on a social platform’ category at The Drum Awards for Content 2021 and the ‘Best Digital Media Strategy’ and ‘Grand Prix’ categories at The Drum Awards for the Digital Industries 2021 for its work with HomeEquity Bank and the Royal Canadian Legion. Here, the team behind the winning entry reveal the secrets of this successful project…


After Facebook account hack and weeks-long ban, B.C. woman calls for social media transparency, accountability

A North Vancouver real estate agent is calling for more accountability and transparency from Facebook after her accounts were banned for seven weeks.

Patricia Houlihan, 58, said after a hacking attempt, she was banned from Facebook and WhatsApp, both owned by the newly rebranded Meta company.


Sophisticated crypto scams targeting B.C. residents through social media and dating sites

The B.C. RCMP, British Columbia Securities Commission (BCSC), Canadian Anti-Fraud Centre (CAFC) and municipal police are warning the public about an emerging trend of fraudsters using social media and online dating sites to lure B.C. residents into crypto-asset scams.


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