Monthly Archives

September 2024

Branding Mark Ritson Marketing Strategy Strategy
Four big strategic mistakes Nike needs to reverse
by Derek Lackey September 23, 2024
by Derek Lackey September 23, 2024 3 minutes read
Outgoing CEO John Donahoe set Nike on the wrong trajectory, thanks to bad assumptions about product and distribution, and an insufficient focus …
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Marketing Strategy
Are you Marketing or Repellent Marketing?
by Peter Mosley September 11, 2024
by Peter Mosley September 11, 2024 3 minutes read
Let’s talk about something I’ve coined Repellent Marketing—a term that describes the intrusive, annoying, and often unethical marketing practices we encounter all …
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Dark Patterns
What are Dark Patterns? How UI Influences Consent and Compliance
by Derek Lackey September 7, 2024
by Derek Lackey September 7, 2024 2 minutes read
Have you ever tried to cancel a subscription service, or withdraw online consent, only to find yourself in a maze of never-ending …
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