Mark Ritson argues that former brand auditor Philipp Navratil’s unapologetic, marketing-first leadership might finally shake Nestlé out of its corporate malaise. When …
Monthly Archives
October 2025
- Marketing StrategyStrategy
Death of a (Personalisation) Salesman
by One Degreeby One Degree 2 minutes readOriginally published in WARC, October 2024. Updated May 2025. In Death of a Salesman, Willy Loman is a man out of time, …
- AIStrategy
From Data to Decisions: How AI Tools Can Supercharge Your Marketing Efforts
by Dean Burgessby Dean Burgess 3 minutes readIn the rapidly evolving landscape of digital marketing, Artificial Intelligence (AI) stands out as a transformative force. By integrating AI tools into …