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One Degree Thursday March 3 2022

Social Media Trends 2022

In all fairness, 2021 kept us marketers and consumers entertained, to say the least. It will position itself in the history books as the breakout year into the new normal, but heavily dominated by variants and volatility. Hence why the new year will still carry around a 2020 stamp. Another year in a post-Pandemic flywheel effect but with a strong vertical slur of new developments and sub-trends coming to surface.

OGILVY

Ads On AM/FM Radio Most Likely To Hold Attention, New Research Shows.

The results of a MARU/Matchbox study conducted last October by Cumulus Media in conjunction with Canada’s Signal Hill Insights show that ads on over-the-air AM/FM radio stations are least likely to be tuned out or avoided by consumers, with just over a third saying they never do so, or do so less than half the time.

INSIDE RADIO

Apple suspends all product sales in Russia

Apple (AAPL) has stopped selling all of its products in Russia due to the invasion of Ukraine, the company announced Tuesday.

CNN

INSIDE SONOS’ DECISION TO SUE GOOGLE — AND HOW IT WON

SonosSonos has long accused other tech giants of stealing its patents and technology, but in 2020, it actually sued Google for patent infringement.

THE VERGE

KPMG Canada makes NFT purchase after investing in cryptocurrency

KPMG Canada has purchased a piece of digital art from the “World of Women” non-fungible token (NFT) collection shortly after its corporate treasury made its inaugural investment in cryptocurrency.

CONSULTING.CA

 

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