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One Degree Wednesday May 18 2022

Tim Hortons Reprises Marketing Collaboration With Justin Bieber, Launches Biebs Brew

A match made in marketing heaven between Tim Hortons and Justin Bieber is back with a new French vanilla-flavoured chilled coffee. Biebs Brew is the pop star’s rendition of the coffee chain’s cold brew coffee launched last year.

ET CANADA

Simu Liu’s epic “I am Canadian!” JUNOs speech is inspired by this classic 2000s commercial (VIDEOS)

The Shang-Chi star hosted the award show’s first in-person event since 2019, so he had to pull out all the stops for his opening monologue. To do so, he took inspiration from a classic Canadian commercial from the 2000s.

DAILY HIVE

Metaverse could boost Canadian GDP by $20 billion says study

The first time most people heard about the metaverse was when Facebook announced its corporate name change to Meta.

WEALTHY PROFESSIONAL

Is it time to fire yourself?

No, that headline is not meant to suggest that this is another story about the “great resignation.” Rather, the question can be a useful provocation to help everyone step back from their job and see it with fresh eyes. I

STRATEGY + BUSINESS

Canada opens public consultations on national climate adaptation strategy

Canada launched the public consultation phase of a national climate adaptation strategy on Monday, aimed at developing its first-ever framework to help cope with increasing natural disasters and other severe impacts from global warming.

REUTERS

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