For many people nowadays, Internet marketing has stopped to be just a kind of an abstract economic concept. To buy, to sell, to earn or to assist by means of the global net has become unavoidable. Practically, all business practices, and even businesses themselves are nothing without internet marketing, and qualified specialists who know how to utilize its means. Even if your company is very much a land-based establishment, online presence is a must if your want to at least survive.
Practically, all strategies, approaches, and notions of the usual marketing process are usable in the Internet business with the tools appropriate for the Internet marketing only. And boy, do online business has a number of tools at their disposal! Email marketing, SEO-promotion (using ranks determined by the search engines for providing more deals, better image of products or services or so), SMM, i.e. social media marketing (promotion with the help of social networking) are just some of them. It’s considered a great success if your brand is massively “liked”, “shared” or commented on social media. Do you remember a scene from a movie “Intern”, where employees of the company brought to everyone’s attention another awesome social media achievement? We do! A company founded by Anne Hathaway’s character Jules posted yet another photo on Instagram, and it got 2500 likes! Huge success in today’s Internet-driven world. Many people have redefined going to the mall, as the only reason why they still do that is to check out the product they saw in the online store, and see whether the product they’re interested in purchasing looks or functions just as good in reality as promised online. E-commerce has gotten everywhere, and some people even stopped visiting stores to see the goods with their own eyes, before buying them online. Buying something online is no longer an occasional thing people do; the stereotypes have been broken, shopping online is not so dangerous, and disappointing as it could have been just a few years ago. Nevertheless, one should still pay attention to viral advertising (i.e. when buyers share their opinions about a service/product with one another), and video promotions (i.e. videos on specific services like YouTube or Vimeo made specifically to describe the product or service).
Offers, capacities and relations of the commerce online
The Internet marketing has been transformed from an abstract economic notion into the fact of everyday life. Conversion rate (value determining the efficiency of website visitors) and ROI (return on investment) start attracting more attention of numerous Internet surfers. The functionality of the virtual market is brought into real economic relationships. These relationships can be characterized in the following ways:
- Buyer ↔Seller. Person / organization intended to buy some products or order some services are in contact with person/organization selling some products or providing some services. This model of the market relations can be expressed by the pattern customer ↔ provider.
- Employer ↔ Employee. Person/organization hiring someone with the aim of performing some tasks taking into consideration different types of employment. Nowadays these contacts can be sometimes expressed by the model customer ↔ provider. This phenomenon is conditioned by the development of factors like growing rates of self-employment and remote work, also freelance workers and different types of project jobs.
The most widespread agents of the commerce online are buyers and sellers. It is possible to characterize the relationships represented by both models as ones between buyers and sellers in the most general sense. The participants of both types of the Internet market contacts sell or buy the products or services. Various deals are possible to be made on the Internet. Clothes, shoes, devices, services of banking and software providing are available to anyone who have access to the Internet. Besides, it is enough easy to order the pieces of jewelry, furniture or instruments.
Booking, well, anything is at the Internet users wild disposal. The Internet capacities allow everyone to order the services of renovation, car tuning, content writing and so on. The global character of the internet helps people place various kinds of ads on other website sites, personal profiles and communities/groups on all possible social networks, forums etc. Using Internet access for watching videos or films, listening to music, communicating with people is no longer a phenomenon, it’s an undeniable part of everyone’s routine. Now, the only reason why a young person would buy a TV-set is to play X-Box, not watch television, duh!
Labor markets have lost any boundaries. Now, people can finally afford combining travelling with work, leaving in different countries for different periods of time because work no longer holds them down.
Internet Marketing Has Negative Aspects? Of course!
What more can we say? Internet makes dreams happen. But where’s good, there’s definitely bad, and oh, there’s plenty of negativity that Internet has become an unintentional host of. Internet marketing, and its invasive tools did contribute to that as well, and greatly, because, people have yet another outlet for their garbage. Literally, and metaphorically. Thank God for Adblockers, and the fact that real stores still exist.
My name is Stephany Sommers and I’m SEO-specialist and co-founder of Eduzaurus.com. I like to travel around the world and take part in volunteering programs.