In October 2007, IAB Canada announced the creation of a standard Terms and Conditions (T’s and C’s) for online advertising as well as a Late Creative Policy. Since the announcement, online advertising agencies and publishers have been in a transition period which will end as of March 1, 2008.
The new T’s and C’s include details and standards around:
- Campaign Cancellation Terms
- Late Creative Deadlines
- Responsibility For Space/Impressions
- Stand-In Creative
- Reporting
- Billing
- Payment Terms
Developed jointly by the agency and publisher councils of the IAB, the standards are designed to create a uniform best practice.
The full press release, the official IAB Standard Terms and Conditions and an annotated example of the T’s and C’s can be downloaded from the standards section of the IAB Canada website.