Toronto-based ad agency Cundari launched a new social media practice on Monday, called Social POV.
Headed up by Eli Singer, creator of Casecamp and One Degree contributor, Social POV takes a unique approach by focusing on the social (ie, the community), and not on the media.
Social POV’s point of differentiation is marrying Cundari’s skills in traditional and interactive communications with an advisory board of internationally acclaimed new media practitioners. Lending their talent to the Social POV advisory board are Todd Defren, principal of Shift Communications and creator of the social media press release, Andrew Baron, founder of Rocketboom – one of the most successful video podcasts with over 200,000 visitors a day, Kevin Bracken and Lori Kufner – the duo behind Newmindspace, and Brian Oberkirch – blogging strategist for major US corporations.
Cundari’s social media client list includes Deloitte Consulting, WWF-Canada, Royal Ontario Museum, and the CIBC Run for the Cure.
For some more information head over to the Social POV blog.