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Today’s QotD relates to social media’s inability to be quantitatively measured.
Blogging, viral marketing, Second Life, and social media in general will never be widely adopted as marketing tools because they are too hard to show the CFO ROI.
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2 comments
Isn’t that what they always say about new marketing ideas?
The utilisation of social networks online is ultimately a grass roots PR program. If approached, managed and understood correctly it is possible to deliver reporting and measurement to defined (relevant and acheivable) goals. Measuring and reporting to ROI associated with PR is harder to rationalise but PR is a powerful channel in the marketers belt. The power of the consumer online will continue to grow and the influence of these networks will continue to expand and will maintain a key position as a tool for sophisticated ePR activities.
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